KLYBECK.429 · Proposal See live →
A Proposal For Klybeck.429 · May 2026
N° 01 / Vol. I

Make the site as raw as the music.

Three moves toward a brand presence that finally matches the poster archive. A 30-second tour follows.

Begin
01 / Where you are

Three things break.

The site klybeck429.com works, but it underdelivers on a brand that has earned a stronger frame.

  1. 01

    The poster archive is louder than the site that hosts it.

    Five years of brilliant club-flyer art — Kobosil's glitched mask, the REGAL portrait, the Tesla-tower Netzwerk storm — framed by a default Elementor wrapper. The artwork carries the brand. The site doesn't earn the artwork.

  2. 02

    Two visual languages collide.

    "Darkside of electronic music" promises atmosphere. The white SoundCloud iframe, the abrupt black-to-white section breaks, the centered narrow column on widescreen all deliver template. The mood breaks at every scroll.

  3. 03

    Commitment is thin where it should be loudest.

    Demos go to a bare email address. Past events are a poster carousel without context — when, where, who played. No booking page, no artist roster, no story behind the room. The site treats the brand like a flyer board, not a label.

02 / Direction

Three moves.

Drawn from your own Pinterest moodboard. Typo. Darkness. Movement + Noise. Nothing else.

  1. 01

    Typo.

    Editorial display serif (Fraunces) against tight mono (Geist Mono). Plakat scale on the hero, dense info-typography in the labels and tickers. Bold where the brand commits — italic where it confesses.

  2. 02

    Darkness.

    Off-black throughout — no white-section breaks. One red accent (#FF1F1F) for everything that earns it: CTAs, dates, hover states, the cursor itself. The room is dark by default; lighting is intentional.

  3. 03

    Movement + Noise.

    A drifting red glow that wanders the hero. Triple-layered film grain that breathes. Strobe flashes that fire on cursor motion — a different shape each time. The site moves like the room would.

03 / The prototype

See it live.

Round 1 (structure) → Round 2 (motion) → Round 3 (polish). All built, all running. Click through, move the cursor in the hero, scroll past every section.

Prototype Open →
Darkside of electronic music.
klybeck429.com (redesign) Open the prototype →
04 / Build phases

From here to live.

Six weeks. Four phases. One CMS at the end so you can post the next line-up without me.

  1. Phase 01

    Refinement

    Real assets, final copy, hero loop (if you can supply a long-exposure clip), brand colour calibration.

    Week 1
  2. Phase 02

    Production build

    Port to Next.js. MDX for releases. Static routing for the festival, label and archive pages. Vercel deployment.

    Week 2–3
  3. Phase 03

    Subpages

    /festival for Netzwerk 2026. /archive with the original posters back in. /artists roster. /booking for press & bookings.

    Week 4–5
  4. Phase 04

    CMS & handover

    Sanity-based content management. Two hours of training. Documented handover so adding the next release or event is a five-minute task on your side.

    Week 6
05 / Next step

A call.

Thirty minutes. We walk through the prototype together and you decide whether the direction lands. If yes, I block out Week 1 immediately.

Book a call Re-open the prototype →

Available to start week of 18 May 2026. The earliest delivery into your hands is week of 29 June.